The Challenge
Gravitas leads the way in enterprise achievement thinking for C-level executives. The Destinator is the SaaS arm of Gravitas, and allows for growth in the area of achievement thinking; with special focus on repeated actions which grow into big wins for individuals and organizations.
In collaboration with Voice, I led the design of the web application for The Destinator. The process included information architecture and user journey mapping, as well as wireframing, digital brand guidelines, and final UI design.
The Solution
Following the initial discovery sessions with the client, we mapped a logical user journey and priorities for each screen. This phase was accompanied by extensive competitor and visual benchmarking.
We then created a full set of wireframes, which were iterated on several times in collaboration with Gravitas and some of their existing clients, to ensure that the needs of the user were catered to.
Subsequently, we moved into visual design to ensure brand consistency across the UI and produce an engaging experience for the user.
The Result
The Destinator is designed to run on desktop computers and tablets, and features an intuitive, timeline-based interface with retractable panels for near single-screen management.