Experience design leader & consultant

"I had the pleasure of working with Jake for nearly a year on a high-stakes central government transformation programme, where he served as the UI Design Lead within the broader Digital Experience Design practice. Jake’s "superpower" is his ability to take foundational brand elements and evolve them into engaging, scalable, and modern systems—all while remaining remarkably true to the original identity. He excelled at navigating a complex stakeholder landscape, ensuring leaders felt connected to the brand’s roots while enthusiastically endorsing a much richer, more expressive design language. From defining new art direction and illustration styles to modernising palettes and ensuring rigorous accessibility standards, Jake’s work consistently aligned with our transformative goals. He brings immense talent, professionalism, and a sharp wit that makes him a joy to have in any team. I highly recommend Jake for any digital art direction or UI leadership role and look forward to the opportunity to work with him again."